A definitive solution
The platform solves multiple problems faced by sectors that experience high customer churn.
Product & data siloes
Disparate products, data and service propositions feed into a disjointed and confusing customer experience.
Customer perception that loyalty doesn’t pay, fuelling a continual desire to review product holding and to shop around.
Customer expectations now benchmarked by all industries, leading to ever-increasing demands on digital and app delivery.
Ability to use data insights to drive better customer experience and better business outcomes.
Businesses need to evidence the brand promises and deliver value outside of product alone, to improve NPS and motivate ambassadors.
Restricted marketing permissions and limited opportunities to engage customers throughout the year; limited to product/service communications.
The hub demonstrates and delivers more than price, product and service.
The Gobsmack Hub enables clients to leverage multiple engagement mechanisms across multiple touchpoints and channels.
It facilitates seamless, dynamic and personalised communications to each individual, bringing ease, value and relevance in tailored, tracked and unique ways.
Measurable engagement areas
- Website visits and interaction
- App downloads and usage
- Communications (CRM engagement)
- Online purchases
- OnCard purchases
- Cards registered
- Client product purchase
- Browser extension download
- Favourited brands
- Favourited categories
- Wallet redemption
- Advocacy action and intent